The doorbell rings and we wonder who's on the other side, so we ask, "Who's there?" This situation could be met with anxious anticipation, yet it could also be met with fear.

Life Is Full Of Uncertainties

What would life be without uncertainties? The doorbell, the phone call without caller ID, (which ALL calls were like a couple of decades ago), our grade for the semester, getting to the interview on time, how much (if any) my raise will be for the year, the mood my significant other is in, whether the store has the item I need; everyday we face uncertainties. 

Life's uncertainties put us in an uncomfortable position.

Economics Lesson: Uncertainty Leads To Risk

I was recently at a continuing education class for my CPA license; the last session of the day was about world economics. Talk about uncertainty; the talk was totally enthralling; well, it was for me, because I really enjoy a good lecture on economics. The speaker said, "Uncertainty leads to risk." I think he's right.

Let's see how that applies to driving. Last month I flew to Nashville, Tennessee and landed about 9:30 p.m. I had a speaking engagement the following moring in Metrolpolis, Illinios, which entaled getting in the rent car and driving 2 1/2 hours. (I didn't realize Nashville and the state of Illinois were so close.)

So, I plugged the address of the hotel where I'd be spending the night into the GPS and trustingly began to drive where it told me to go. How did I know that when I got there I would really be "there?" I didn't. Talk about uncertainty. I didn't want to find out at midnight I ended up in the wrong place and I'd have to back pedal. With that uncertainty there was definitely fear; no, I wasn't afraid there were dragons at the end of the trip, but fear I'd be in the wrong place. However, there was something else, and it wasn't until the speaker the other day mentioned it, I now realize with uncertainty there's also risk.

Where Will I Be At The End Of The Month?

Okay, so you drive to nowhere, it is uncertain, but you can always make a correction and get to where you really need to be. You wait for that all important grade to arrive in the mail, there's fear, but after a few years go by, do you really remember that grade? 

Will I Have More Days Than Dollars?

What about the uncertainty of where you'll be financially at the end of the month. Will you have enough money? If you know there won't be enough money, wouldn't it be nice to be able to make adjustments along the way? Our new product, Liquid, will allow you to know where you stand now and where you'll be at the end of the month. It's kind of like caller ID before you answer the phone; it allows you to make choices to you can take control of your life instead of life taking control of you. YOU are in command.

Being uncertain of where you'll be at the end of the month leads to risking the rest of your future.

Do you know how you'll end up at the end of this month?

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